Flash Mobs
Flash mobs
are always fun to watch but before class today, I never really saw them as
serving a purpose greater than to just entertain. What I mean is, I never saw
what a flash mob does as actually something other than entertaining. After
class today, I saw the effects flash mobs have after looking into the seven
characteristics regarding publics by Michael Warner and analyzing them in
context of a YouTube video.
Characteristics:
1. A public is self-organized - This characteristic is easy to see
as a public audience starts to gather once everyone notices that a flash mob is
occurring. It also seems, through prior experiences, that organized actions
lead to organized reactions. Many other genres of demonstrations illustrate
this such as the "organized" protest in Turkey which lead to an
"organized" reaction by the police. However, the opposite can be
noted as well as when the police started harming innocent people, the people
reacted in an unorganized way. Basically a public can be self-organized or
even, self-unorganized.
2. A public is a relation among
strangers - The
flash mob also creates a relation between strangers as once the audience is
engaged in the performance, the audience begins to interact with one another
speaking of the amazing performance. Toward the end, when everyone claps in
union, each and everyone in the audience shares a common belief that the
performance was great hence, a relationship has been established.
3. The address of public speech is
both personal and impersonal - Speech in this context is the dance itself and the message
it proposes. It is personal because the dance and the dance moves and
formations are trying to convey an important message but impersonal in the
sense that no one is limited to watching the performance. Everyone can engage
in the performance in one way or another.
4. A public is constituted through
mere attention - Flash
mobs catch people's attention simply due to the grandeur in which they are
presented. When people have their eyes caught by someone or something
different, they tend to congregate around that idea.
5. A public is the social space
created by the reflexive circulation of discourse - Reflexive means reactive or
instinctual in this case I believe. Flash mobs cause some type of reaction.
That reaction is what creates a public and puts the public into a social space
depending on the public's reaction.
6. Publics act historically according
to the temporality of their circulation - Flash mobs, despite their appeal, are temporary. Unlike
movies, pictures, and words which can stick around forever, flash mobs only
provide a glimpse into a larger message. The longer the dance, the more amount
of time the audience has to digest the message. Inherently, the audience will
act, or react accordingly, depending upon the mutual understanding of the
message.
7. A public is poetic world making - Dance is a great form of poetry,
and that too, without words. The public which forms around the dance is poetic
in the sense that they all believe in something fun and purposeful; that which
dance, the poetry itself, serves to fulfill.
After analyzing flash mobs as a type of public "writing," it's clear to see that flash mobs are in fact a public-generating genre of speech. It meets all the conventions of public speech and as stated earlier, serves a larger purpose than to just entertain. Essentially, flash mobs, like all forms of public writing, serve a social purpose of creating a congregation and bringing people together.
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